The label is often the only resource a consumer has for evaluating a wine before purchasing it. The label design aims to communicate the brand positioning (premium, contemporary, natural, value, heritage, boutique, icon etc.) and provide information about the wine. The design is the brands intellectual property; it aims to influence purchase decisions, build trust, generate brand awareness, create brand equity and encourage repeat purchase.
Collotype work with many designers across the country and around the globe. Our philosophy is that our print solutions must be true to the design concept and the brand owners’ aspirations. Great designs can maximise brand impact, label style and beauty and deliver print economies – we will always strive to support the design concept with print solutions that do all three.
A great label needs to be printed faithfully and true to the design, and ensure sensitivity to the integrity of the brand message. A printer should never stray from the design brief, but should look to highlight the design influence through perceptive understanding and World Class print solutions.
Collotype’s Design Optimisation is about maximising the designs impact while delivering a best value outcome. Our experienced team of customer representatives and print technicians will review each new design project to identify value and brand enhancement opportunities. These will be discussed with the client, and supported with examples and benefit analysis to ensure the best outcome at all times.
To experience how a Collotype solution can optimise your design, contact us or view our Design Optimisation Check List for an example of the considerations that contribute to a World’s Best Premium Label Solution.
To ensure a seamless design to print process please view our Design Artwork Guidelines.
